10 meaningful ideas for celebrating International Women's Day (IWD)
A practical guide for organisations
who want to do IWD well
This is for organisations ready to move beyond symbolic gestures and show a genuine, meaningful commitment to gender equity.
There’s a question we’ve been hearing more and more:
“Do we still need International Women’s Day?”
And we understand why. For some, it can feel like we’ve been celebrating long enough.
But the reality is: we haven’t finished the work.
Our research with over 7,000 women across Europe shows the same stubborn patterns:
❌ Women remain underrepresented at senior levels.
❌ Bias still shapes who gets promoted, heard, and recognised.
❌ And recent shifts - from pandemic impacts to return-to-office mandates - are quietly reversing progress.
So yes, we still need IWD.
But we need to do it differently.
Not as a symbolic gesture, but as a meaningful moment to refocus, reconnect and recommit.
This guide brings together:
✅ What works when marking IWD in organisations
✅ What to avoid to prevent performative or surface-level gestures
✅ Practical, creative ideas that spark real engagement
Whether you’re in HR, DEI, Communications, or Leadership, this guide will help you:
✅ Create IWD activities that feel genuine and energising
✅ Avoid tokenism and last-minute scrambling
✅ Use IWD as a launchpad for deeper change
✅ Engage all genders in the equity conversation
✅ Build trust through transparency, acknowledgment, and action
If you want to move past pink cupcakes and hashtags, and instead demonstrate meaningful commitment to gender equity, this is for you.
Because International Women’s Day can be joyful, creative, and inspiring - without being performative.
It can be a catalyst for change, if we make it one.
Fill in this form today to download your free guide, and do IWD with impact this year.
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